Annual Report 2024

The year 2024 was momentous for Administer Group. We achieved the best EBITDA in euros in the Group’s history, supported by our profitability programme and the revised strategy announced at the beginning of 2024. I consider this a significant achievement, given the weak economic development in Finland. The improved profitability was reflected in almost all of our businesses.

We rapidly set out to advance our revised strategy announced at the beginning of 2024, which will help us find stronger synergies both in the customer interface and in internal organisation and operations. Unlike previous years, our focus was on profitability rather than growth.

We focused more strongly on creating added value for customers, for example, by harmonising the model for customer relationship management throughout the Group. Only by focusing on solving problems and ensuring the success of our customers can we be more successful in the long run. The Group invests in customer experience as well as develops and standardises ways to measure it across all our business operations. We are building a group-level model for customer relationship management to pursue synergies and growth opportunities, laying the foundation for a good customer experience.

At the core of our strategy is the development of experts and their expertise, which has a significant impact on both service quality and customer experience. In 2024, for example, the number of new KLT and PHT degrees completed was at a good level. We also invest in leadership development, which I consider important in terms of employee satisfaction. In 2024, we carried out a leadership survey for the first time, which we then used to select joint development targets: the manageability of work, the development of our feedback culture, and work ability management.

Last year’s improvement in profitability was significant, but we are still aiming for better. In 2025, we will concentrate on profitability, continuous clarification of our focus, responsibility, and determined implementation of the strategy. Digitalisation is already under way in the industry, and this trend is certainly not going to slow down. AI has also become a part of everyday life, replacing an increasingly large portion of the previously manual work of our accountants, among other things. In addition, I believe the accounting business will continue to consolidate. The year 2025 is also an anniversary for our Group, as 40 years have passed since the establishment of the parent company Administer.

Kimmo Herranen
CEO